Ident preliminary ideas

My ident ideas

Will's ident ideas

For our Moral Multi-Media ident, we wanted to highlight the divide between good and evil, and this is reflected through the colours white and black. Whilst white has positive connotations, black has negative connotations. Nearly all thrillers centre around the relationship between the protagonist(s) and the antagonist(s), hence why our ident uses two colours with opposite connotations. The colour white represents the protagonist and the black represents the antagonist, and they are both come together in the ident to reflect how the antagonist and protagonist always face each other at some point in a thriller film, and usually fight. The choice of colours also reflects the name of our company, 'Moral multi-media'. The word 'moral' is all about right and wrong, hence why our logo used white and black.

Our Puzzle Productions ident is supposed to reflect how thrillers are like jigsaws. The audience do not see the full picture until near the end of the film, where the last pieces fall into place. Thrillers are often based around mystery, with the audience being given small clues throughout the movie as to what is happening and why it is happening. It is not until they receive all of the clues and see most of the movie that the whole plot makes sense, like how you can't see the full picture of a jigsaw until the last piece is put into place. In addition, thrillers are usually puzzling and confusing, with lots of intricate plot points that all add up to form the plot. The audience don't know what is happening and are confused by what they are being shown, and have to try to solve the mystery of what is going on, like a puzzle.