Saturday 26 November 2016

Survey Feedback Research

From our survey feedback, we have discovered that the most popular sub-genre for our thriller film is a psychological thriller, as 52% of those that answered our survey would prefer to watch a psychological thriller than a horror, action or espionage thriller (46 people out of 87.) Action thrillers were the second most popular thriller subgenre with 22% of those that answered our survey preferring to watch an action thriller. Therefore we decided to make a hybrid thriller: an psychological/action thriller.
Following on from the psychological thriller idea, the majority of our survey audience wanted to see a quiet and mysterious protagonist, which is a stereotype of psychological thrillers. To meet the demand from our target audience, we decided that the protagonist would not speak throughout the opening scene, to build up the tension and the suspense.
The most popular setting for our thriller film was a dark alleyway, with 54% of the audience wanting to see a thriller set here. After hearing the consensus from our survey audience, we decided to set our film opening in multiple locations, with the use of flashbacks. This creates confusion and conforms to the thriller genre stereotypes.
From this research, we also discovered that the preferred gender for the protagonist was male, as 48% (42 people) decided that they thought a male protagonist would fit the film better. Due to this input, we decided to use a male actor for the protagonist, and this enabled us to portray anti stereotypical dominant values, that males are weak and vulnerable. We did also take into account the 28% of the audience that wanted a protagonist where their gender is unknown, by using an antagonist who the audience never find out what their gender is.
According to our audience research, mystery is the most important theme in a thriller film, as 82% of our survey audience wanted to see lots of mystery. This enables us to meet their demands that rising tension is one of the most important parts of making a thriller film enjoyable, after the storyline.

Our audience for this survey was mainly female, at 64% to 36%, and mainly aged between 15 and 20, at 28%. However, this was shared by me on my Facebook profile, and the majority of my friends are my age, which is why the age group of 15-20 had the highest response rate.

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